Innovation Manager and Head of GFT Digital Innovation Lab
GFT, Spain

Ignasi Barri holds a PhD in Computer Science, along with a degree in Business Administration.
At GFT he merges innovation with established financial services thinking. He is Head of the Digital Innovation Banking Lab at GFT, and along with his team, investigates new ways to make banking more intuitive and appealing for today’s ‘digital-savvy’ customers. In order to accomplish this, his team have created a new methodology that merges design thinking, lean start-up, and Agile development to build the future of banking in less than eight weeks. Speed is key in the current digital revolution era in which we live, and is essential if the established financial institutions are to keep pace with the digital disruptors. Ignasi is in charge of making this possible by integrating cutting-edge technologies created by Start-ups, FinTech or InsurTech into the current user journeys for the customers or employees of banks and other financial services firms, where the team at GFT brings extensive financial and technology knowledge to the equation.

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