Executive Director
Dallas Innovation Alliance, USA

In September 2015, Jennifer Sanders co-founded the Dallas Innovation Alliance (DIA) a public-private partnership dedicated to the design and execution of a smart cities plan for Dallas. In March 2016, she joined the organization as Executive Director, bringing over 12 years of expertise across a broad array of industries, including energy, technology, economic development, nonprofit and finance, serving in functions including communications, stakeholder and community relations, strategic counsel and operations. DIA’s goal is to elevate Dallas as a city that is not only prepared for – but a driving force in shaping – the future of cities, and provide opportunities for prosperity for its citizens. Prior to joining the DIA, Jen worked at Perry Street Communications as Managing Director, joining in 2011, and utilized her experience counseling clients in a variety of strategic capacities including financial communications, integrated media and public affairs campaigns, crisis communications and executive thought leadership. She brings expertise in the energy, technology, financial services, private equity, economic development and real estate sectors.
She is actively involved with numerous civic organizations in Dallas, currently serving as President of the Mayor’s Star Council, on the Board of the Suicide & Crisis Center of North Texas, an Ambassador for the Dallas Entrepreneur Center (DEC) and the Advisory Board for Dallas-based retail and lifestyle startup, Need Edition, among others. She graduated from the University of Virginia with a B.A. in Psychology with a minor concentration in Economics.

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